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Baxter of California was launched in 1965 in Beverly Hills. Founded by Baxter Finley, it was the first men's grooming line launched in the United States. Jean-Pierre Mastey took the reigns in 2000 and expanded the product assortment, mixing the trusted traditions of science with the fine ingredients of nature. Baxter of California products are Ideal for all skin types, giving guys intelligent skincare solutions for anti-aging, shaving, cleansing and basic skincare needs.